Built on the energy, generosity and fire-cooked flavours of its founders’ Greek–Australian family traditions and culture, the first Zeus Street Greek started in Drummoyne and has now spread to 40 stores and in homes, just a decade later.

How do you elevate a growing greek restaurant chain into the highly competitive and cut-throat nature of the QSR market?

With this rebrand we were able to achieve this by injected energy (with a more flexible and modern brand system), inciting cravings (with a stronger focus on the food and customer experience) and being playfully provocative (with a disruptive and challenging tone).